CRAFTING DIGITAL GOODS SINCE — 2016

JOEL

BABY

Graphic Designer with 6+ years of experience across brand, print,

e-commerce, and motion design.

Graphic Designer with 6+ years of experience across brand, print,

e-commerce, and motion design.

View Resume

View Resume

ABOUT

Graphic Designer with 6+ years of experience across brand, print, e-commerce, and motion.

Graphic Designer with 6+ years of experience across brand, print,

e-commerce, and motion.

Currently an in-house designer at Cult, responsible for high-volume product and catalogue assets for consumer fitness products across digital and marketplace platforms.

Alongside this role, I run an independent freelance practice supporting startups and independent brands with clear visual identity, packaging, and marketing assets that communicate value and improve brand perception.

Currently an in-house designer at Cult, working on high-volume product and catalogue assets for consumer fitness brands. Alongside this role, I run an independent freelance practice supporting startups and independent brands with branding, packaging, and marketing visuals.

Design approach is practical and

detail-oriented, balancing aesthetics with usability, scalability, and real-world constraints.

Photoshop

Image editing and design

Photoshop

Image editing and design

Illustrator

Vector graphics & design

Illustrator

Vector graphics & design

figma

Collaborative design

figma

Collaborative design

DaVinci Resolve

Video editing & color grading

DaVinci Resolve

Video editing & color grading

After Effects

Motion graphics & animation

After Effects

Motion graphics & animation

Blender

3D modeling & animation

Blender

3D modeling & animation

Design approach is practical and detail-oriented, focused on clarity, consistency, and real-world business constraints.

Photoshop

Image editing and design

Photoshop

Image editing and design

Illustrator

Vector graphics & design

Illustrator

Vector graphics & design

figma

Collaborative design

figma

Collaborative design

DaVinci Resolve

Video editing & grading

DaVinci Resolve

Video editing & grading

After Effects

Motion & animation

After Effects

Motion & animation

Blender

3D modeling & animation

Blender

3D modeling & animation

PROJECTS

Branding & Visual Identity

Branding & Visual Identity

Branding & Visual Identity

Branding & Visual Identity

Print & Packaging

Print & Packaging

Print & Packaging

Print & Packaging

E-commerce Catalogue

E-commerce Catalogue

E-commerce Catalogue

E-commerce Catalogue

Social Media & Campaigns

Social Media & Campaigns

Social Media & Campaigns

Social Media & Campaigns

Motion Graphics & Video

Motion Graphics & Video

Motion Graphics & Video

Motion Graphics & Video

Motion Graphics & Video

Motion Graphics & Video

Illustration & Custom Art

Illustration & Custom Art

Illustration & Custom Art

Illustration & Custom Art

EXPERIENCE

Graphic Designer

Curefit | Full-time

Mar 2023 — Present

Design high-volume e-commerce and catalogue assets for consumer fitness products across digital and marketplace platforms at scale.

Graphic Designer

Grafiqe Image | Freelance

Jun 2018 — Present

Independent branding, packaging, print, and digital design projects for startups and independent brands.

Graphic Designer

Aashman Foundation | Intership

Apr 2022 — Sep 2022

Created campaign and social media visuals supporting awareness and fundraising initiatives.

Designer

National Service Scheme (College) | Part-time

Jun 2019 — May 2021

Created promotional and communication materials for community service programs and campus events.

FIGMA
PHOTOSHOP
ILLUSTRATOR
BLENDER

BLENDER
ILLUSTRATOR
PHOTOSHOP
FIGMA

CONTACT

Let’s discuss your project.

I’m available for freelance work, collaborations, and full-time opportunities. Share a few details and I’ll get back to you.

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