ABOUT

Graphic Designer with 6+ years of experience working across brand identity, print, e-commerce, and motion design. Experience spans in-house product teams, long-term freelance branding work, and startup environments, with a strong focus on clear, consistent, and business-driven visual communication.

Currently working as an in-house designer at Cult, responsible for high-volume product and catalogue assets for consumer fitness brands across digital and marketplace platforms. The role involves designing PDPs, A+ content, catalogues, and supporting marketing visuals while collaborating closely with product, marketing, and e-commerce teams.

Alongside full-time work, an independent freelance practice supports startups and independent brands with brand identity systems, packaging design, print assets, and digital creatives. Projects range from logo and visual identity development to packaging and campaign-ready marketing materials, often working directly with founders and small teams from early stages through launch.

Design approach is practical and detail-oriented, balancing aesthetics with usability, scalability, and real-world constraints. Strong emphasis is placed on visual hierarchy, typography, consistency, and production-ready execution—whether the output is a marketplace listing, printed catalogue, or complete brand system.

Actively expanding skills in motion design, 3D, and animation through hands-on practice with Blender and related tools. The focus is on building stronger motion-led storytelling capabilities and gradually transitioning toward more advanced 3D and VFX-driven visual work.